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Use coupon code LEARN21 at checkout for 21% off any course. Valid through 6/30/21.
*Offer excludes Scaled Agile (SAFe®) courses and private team training.

Agile Marketing Boot Camp

Marketers today are challenged by many things – the speed of change, adoption of new technologies, the increasing empowerment of buyers, and limited resources. Despite these challenges, traditional marketing planning and execution has not changed much in more than 50 years. Without needed changes, marketers are suffering from lack of transparency, time crunches and lack of flexibility.

In this Agile Marketing training course we will explore why conventional methods of managing marketing no longer work, and why Agile Marketing, inspired by Agile software development, helps marketing teams get more done and adapt quickly to changing marketing requirements. We will explain the principles, processes, terminology, and tools of Agile Marketing. We will provide real-world examples of how teams are using Agile Marketing today, and discuss how to inspire and organize marketers for maximum effectiveness in Agile Marketing teams.

We'll also cover some practicalities of implementing Agile Marketing in organizations, including transitioning to it, sustaining it, what can go wrong (and how to avoid it), selling it into the organization, and the impact of Agile Marketing on your budgeting process.

*If you're interested in becoming Certified in Agile Marketing, check out our Certified Agile Marketer (ICP-MKT) course.

Available formats for this course

In-Person

Live Online

Corporate

Corporate Online

Duration

2 days/16 hours of instruction

Education Credits

14 PDUs

Pricing

Starting at: $1095(USD)

GSA Price: $985

Group Rate: $995

Find a Class Request Corporate Training

Get the full details on this course. Download the .PDF Brochure below:

Part 1: Agile Marketing: The Basics

Provide an introduction to Agile marketing and help students understand how Agile marketing developed and where it fits in their marketing program.

Introduction to Agile marketing
Exploring if Agile marketing will work for your business
Examining the Scrum process

Part 2: Agile Marketing Implementation

Agile marketing is built upon the concept of improving the flexibility and adaptability of your marketing process. In this section students will learn the basics of the Agile marketing methodology and explore how they can be applied within their organization.

Traits of a great Agile marketer
How to reduce time and improve effectiveness
Advantages of developing a sprint plan
Defining roles of different team members

Part 3: Agile Marketing: Foundational Elements

Agile marketing has several core elements that marketers must be familiar with in order to master it. In this section we will introduce students to key core elements and explain the role they play in the Agile marketing process.

How to identify target segments
Building the right buyer persona
Which buyer's journey should you use

Activity: Creating the right marketing persona & customer journey for your Agile process

Part 4: Agile Marketing with Scrum

The heart of Agile marketing is applying the scrum project management process to marketing teams. Students will learn the basics of developing a sprint strategy to be applied to their Agile marketing program.

Will your business work with scrum
The basics of Sprint planning
Sprinting with a Scrum board
Daily Scrum pitfalls to avoid
How to track progress
How to measure results

Activity: Create a mock Agile backlog

Activity: Create a mock Sprint backlog

Part 5: Agile Marketing: Advanced Scrum Topics

To help students go further with Agile marketing, we will explore some advanced topics, which will build on the foundations developed in day one of this class.

Stories Inside Of Scrum
MVC vs MVP And Why They Matter
Long-term Planning For Success

Part 6: Measuring Outcomes

In this section students will learn how to use a combination of reporting tools and dashboards to develop a measurement and reporting structure to evaluate their Agile marketing process and keep their organization's leadership and stakeholders informed of the progress.

Best reporting tools to use
Reporting dashboard to track velocity
Scenario modeling for different tasks

Part 7: Adopting Agile Marketing Into Your Company Culture

To get started with Agile marketing, you need to make sure that your organization is ready to operate in an Agile marketing environment. In this section students will learn the essential pieces that should be in place before introducing agile to your colleagues.

Scrum team and its roles
Selling Agile to the organization
Getting buy in from all parties
Different forms of the Agile marketing methodologies

Activity: Simulate a daily morning standup identifying the different roles for each team player

Part 8: Common Pitfalls of Agile Marketing

The best practices to get instant results
What to do when someone leaves
Continual support from the C-suite

Marketing Managers, Directors, VPs or CMOs
Marketing Specialists or Coordinators
Marketing Analysts and Database Managers
Agency Client Services Managers and Specialists
Account Specialists
Event Marketing Professionals
Media Buyers and Supervisors
Traffic Coordinators and Managers
Digital Marketers
Web Content Editors and Managers
SEO Specialists and Marketers
Art and Creative Designers and Directors
Copywriters
Public Relations Account Supervisors and Managers
Communications Specialists and Managers

Create a buyer persona
Describe each persona's buyer's journey
Tailor your marketing model to your buyers
Organize your marketing work by strategic priorities
Use relative estimation for predictable performance
Use Scrum for adaptive and iterative planning
Use Scrum to track progress and improve productivity
Involve and deliver tangible results to executives and sales leaders
Measure effectiveness in ways that stakeholders understand
Effectively budget for marketing without a 12-month plan

Jon Parks