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Maintaining Customer Centricity

Strengthen empathy and align individuals to solve the right problems

Customer-centric innovation helps to structure team interactions around a specific customer need, to strengthen empathy and align individuals to solve the right problems.

Customer Centricity is a highly interactive training. It combines teaching, group discussions and fully immersive simulations to illustrate how agile teams can explore market and user research to understand the desirability factor – helping to build the right thing, and build the thing right. This training will provide the mindset and toolset to immerse customer centricity into your teams.

Duration
1 day/8 hours of instruction
Public Classroom Pricing
Private Group Pricing

Have a group of 5 or more students? Request special pricing for private group training today.

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Topics Covered Include:

  • Customer Centricity
  • Market Research
  • User research
  • Customer modelling
  • Prototyping Techniques

The following individuals will benefit from this course:

  • Scrum Masters
  • Product/project managers
  • Product/software developers and testers
  • Business analysts

  • Understand the principles of Customer Centricity
  • Describe the Design Thinking concept and toolset
  • Understand the importance of Market and User Research
  • Explain the difference between output and outcome metrics
  • Know when to apply relevant templates and techniques to define valuable products

Maintaining Customer Centricity Schedule

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There are currently no scheduled classes for this course. Please contact us if you would like more information or to schedule this course for you or your company.

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