Enterprise UX & UI Design Boot Camp

User Experience is continuing to grow as a field and the individual disciplines are maturing, but integrating UX best practices continues to be a struggle within large enterprises. Creating cohesive UX strategies across lines of business and delivering high-quality experiences across channels and internal tools have a unique set of challenges.

This UX and UI design course will discuss the core challenges of practicing UX within a large enterprise and give hands-on practice adapting traditional UX practices to be most effective.

3 days/24 hours of instruction
Public Classroom Pricing

Starting at: $2195(USD)


GSA Price: $2340

Group Rate: $2295

Private Group Pricing

Have a group of 5 or more students? Request special pricing for private group training today.

Part 1: Introduction and kickoff

  • Roadmap and expectations for this course
  • Goals for our UX team
  • Summary of core tenets of UX and user-centered design
    • Focus on understanding end-users
    • Crafting visuals, workflow, content, etc. to support holistic experiences
    • Informing decisions with qualitative and quantitative data
  • Key considerations for practicing UX in a large retail enterprise
    • Acting as an internal agency
    • Navigating silos, politics, and bureaucracy and collaborating with large sets of diverse team members and stakeholders
    • Legacy systems that are difficult/expensive to replace and have technical limitations
    • Integrating complex systems
    • Working as a UX team of one
  • Defining a UX process framework; direction, not dogma
    • EXERCISE: Group discussion of team values/design principles and loose definition of team approach

Part 2: Crafting project-specific strategy

  • Planning project kickoff meetings to build trust and set tone for project
    • Asking the right questions; why this change now? What does success look like? Who needs to be involved? Who decides what?
    • Using kickoff to determine desired outcomes and set roles
    • EXERCISE: Practice vision exercise, this vs. that exercise, and filling out UX strategy blueprint
  • Understanding the root of the problem and basing project plan on insight
    • Stakeholder interviews and user interviews
      • Interview best practices re 5 whys, staying quiet, observe
      • Special considerations for talking to internal users
      • Focus on uncovering and prioritizing needs across stakeholders and users
      • Gaining access to internal users
      • Tying together stakeholder/business needs and user needs into a plan
    • EXERCISE: Practice conducting interviews, including interview preparation, facilitation and analysis
  • Planning project and meeting cadence; when will you check in, how will you prioritize work, how will you share data, how will you incorporate feedback, what are the expectations for stakeholders

Part 3: Choosing research approach

  • Types of research
    • Qualitative vs. quantitative, behavioral and attitudinal, exploration vs. evaluation
  • Focusing on determining goals of research and necessary data
  • Considering timeline, stage of a project, and key open questions
  • Prioritizing open questions
    • Discussion of prioritization models, including RICE, Feature shopping, Risk matrices
    • EXERCISE: Rank same set of open questions across different prioritization models

Part 4: Rapid iteration considerations

  • Turning research insights into concepts
    • Considering different channels and contexts
    • Analyzing existing solutions, customization, and from-scratch solutions
    • EXERCISE: workshop around solution exploration and value/risk mapping
  • Crafting experiment plans to answer key questions
    • EXERCISE: Crafting hypotheses and choosing experiment type
  • Choosing prototype fidelity
    • Pros/cons of different levels of prototype fidelity; concept vs. interaction detail
    • Doing the least amount of work to answer open question
    • Considerations for working with existing systems/set visual look
    • EXERCISE: 6 up 1 up sketching

Part 5: Mobile prototype deep dive

  • When to go mobile and why?
  • Responsive or native apps
  • Focus on streamlined content and simplified flow
    • Choosing core functions and navigational elements
    • Displaying content effectively
    • Inputs and selectors
    • Notifications
  • EXERCISE: Rapid mobile workflow definition and prototyping exercises – tool agnostic, focused on first creating flows, then defining core pieces of information, then layout.  

Part 6: Rapid feedback collection and integration

  • Planning iterative feedback sessions with teams and stakeholders
  • Cadence for sharing work and integrating feedback
  • Planning and running rapid usability sessions
    • Bake a cake method
    • Hallway testing
  • Quickly analyzing data as full teams and learning together
    • EXERCISE: Prototype usability test. Includes coming up with the script, practice running sessions with peers, co-collecting notes and learning together analysis
  • Including team members in debrief and solution ideation sessions
  • Managing continual insight
    • Collecting and understanding ongoing metrics
    • Framework for organizing and categorizing ongoing research and findings
    • Discussing research outcomes and UX plans during retrospectives/planning sessions

Part 7: Collaboration within the UX team

  • Finding ways to pair as sole UXer for a project
    • Defining strengths and weaknesses – the T or broken comb model
    • Finding complementary partners to work with and learn from
    • Structured growth – picking one item to learn each spring
  • Design and research review cadence and best practices
  • EXERCISE: Team description of necessary skills across a team. Individual activity to rank themselves on each of those items and identification of one mentor/mentee on a team.

Part 8: Collaborating across teams, increasing buy-in and influence

  • Building empathy and trust across stakeholders of all kinds
    • Including stakeholders throughout the entire process
    • Using “Yes, And” to acknowledge existing knowledge
    • Prioritize transparency and over-communicate
      • End each checkpoint with a 1-minute test (3 questions)
    • Internal PR
      • Publicize in progress work
      • Over-publicize past successes
      • Have open UX sessions
      • Frame your work
    • Align UX goals with business needs and influence decisions
      • Tying UX work to dollars and numbers
        • Understand the costs of low efficiency, high need for training and support, shifting priorities that aren’t based on real feedback
      • Make stakeholders look good
        • Help things be cheaper, faster, and better
        • Rely on non-arguable data
      • EXERCISE: Make an internal case study.

This UX and UI course will give you the knowledge and tools needed to become a more effective UX designer, UI designer, product manager, and marketer. This course is beneficial for anyone who is involved in the UX and UI process and journey, including:

  • UX designers
  • UX architects
  • UI designers
  • UI architects
  • Web designers/architects
  • Web developers
  • Web masters
  • Information architects
  • Chief experience officers
  • Experience architects
  • Graphic designers
  • Interaction designers
  • Creative directors and managers
  • User advocates
  • Content strategists
  • Account managers
  • Marketing managers and specialists
  • Programmer/developer

  • What key considerations you should take before practicing UX in a large retail enterprise
  • How to Focus on understanding end-users
  • Craft visuals, workflow, and content to support holistic experiences
  • Plan project kickoff meetings to build trust and set the tone for projects
  • How to develop an enterprise UX strategy blueprint
  • How to choose the right research approach
  • How to turn research insights into concepts
  • When to go mobile and why

Enterprise UX & UI Design Boot Camp Schedule

There are currently no scheduled classes for this course. Please contact us if you would like more information or to schedule this course for you or your company.

Request Private Group Training