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Product Discovery Workshop

Accelerate product initiative, develop the customer journey, and leave class with a functional product backlog and roadmap.

This facilitated workshop is for everyone in the agile product discovery group. During the workshop, which can range from one to three days, participants apply agile product discovery practices while working on a real-life product initiative.

At the end of the workshop, the product idea has a prioritized release backlog. The product backlog enables tracking of both progress and tracking of value delivered. It also serves as a roadmap for delivery, identifying cross-team dependencies, and providing a plan for coordinated delivery. This workshop teaches valuable skills to accelerate a product initiative from idea to launch.

By the end of the workshop you will have:

  •  A 3-6 month product frame
  • 2-3 user personas
  • Visualization of your product story
  • A sequenced (and often sized) list of customer journeys which represents a product backlog/roadmap

Available formats for this course
Live Online
Private Team Training
2 days/16 hours of instruction
Public Classroom Pricing

Part 1: Collaborative Product Framing

  1. Choose real-life product initiative and collectively derive and define the value statement
  2. Establish goals and success measures
  3. Identify the target market and/or personas
  4. Identify and document market conditions
  5. Discuss and document strengths to be leveraged and constraints to be mitigated

Part 2: Pragmatic Personas

  1. Identified and prioritized target personas to be fleshed out
  2. Discuss and describe target personas and their values
  3. Identify target persona’s desired goals and outcomes
  4. Define how to measure success in meeting the needs of the persona
  5. Develop pragmatic personas for 2-3 design targets

Part 3: Story Mapping

  1. Map out the user experience and system interaction based on a target persona and their goals
  2. Discover and capture variances in the experience
  3. Capture required system interactions and supporting services needed
  4. Repeat for each persona and goal as time permits

Part 4: Design Studio

  1. Visualize and sketch a number of low-fidelity mockups for one or more portions of the user experience
  2. Present ideas and identify elements that we like
  3. Blend ideas to come up with a rough end-to-end sketch for the UI

Part 5: Customer Journeys

  1. Discover horizontal paths through the story map
  2. Identify areas with greatest need for minimal viable learning (MVL)

Part 6: Roadmapping

  1. Relative sizing of journeys
  2. Prioritization of journeys
  3. Identify the MVP and subsequence release timing

Part 7: Epic and Story Authoring

  1. Flesh out the prioritized journeys (epics)
  2. Break down work into user stories
  3. Author stories with descriptions and acceptance criteria
  4. Tips and tricks for good story authoring
  5. KPI’s and Measuring Success
  6. Burn charts, velocity, complexity, and getting to “done”
  7. Product reviews and demos for reflecting and learning
  8. Validating product impact 

Please note: This is a sample outline based on a two-day workshop session

This workshop is for anyone interested in agile product discovery. There is a software focus, but it can be adapted for non-software development. It is recommended for groups of 6-8 people.

Professionals in product roles and those interested in learning more about how those roles work in agile product teams benefit from this workshop including:

  • Product Owners
  • Product Managers
  • Business Analysts
  • Technical Product Managers
  • User Experience Designers
  • Scrum Masters

  • Collaboratively frame - Gain a common understanding of what you are building, who you are building it for, why you are building it, and who will do the building
  • Create pragmatic personas - Identify and understand your users/customers to provide clarity to deliverable goals
  • Story map - Visualize the product story from the user’s point of view
  • Design studio - generate a lot of ideas in terms of what the user experience could be; blend ideas to come to a low-fidelity sketch
  • Establish customer journeys - Identify smaller paths through the user experience that allow delivery of value to the market in smaller increments and provide for an accelerated cadence of learning
  • Define your MVP - “Minimum Viable Products” using journeys and slicing and more

Product Discovery Workshop Schedule

There are currently no scheduled classes for this course. Please contact us if you would like more information or to schedule this course for you or your company.

Request Private Team Training