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*Offer available until 12/31/2020. Some exclusions apply. Not valid for eLearnings, SAFe®, or Scrum Certification courses.

Social Media Boot Camp

Even for seasoned marketing professionals — this is new territory! Electronic social networks that did not exist five years ago are now the new frontier in marketing. They can be a great opportunity for exposure, and revenue for your company. Aside from a social outlet, when integrated with traditional marketing, these potential sales vehicles can augment your entire marketing efforts, creating publicity, opportunity and sales potential you never thought could exist. After three information-packed days of social media training in this social media course, you will have your plan ready to go.

Available formats for this course
In-Person
Live Online
Corporate
Corporate Online
Duration
3 days/24 hours of instruction
Education Credits
14 PDUs
14 Technical PDUs
14 PDUs
Pricing

Starting at: $1195

GSA Price: $1085

Group Rate: $1095

Get the full details on this course. Download the .PDF Brochure below:

Part 1: Introduction to Social Media

  • A true definition of social media
  • Zero moment of truth in social media
  • Myths and facts about social media
  • Branded case studies, both B2B & B2C, of successful businesses
  • Why social media is working for companies today

Part 2: Twitter

LAB: Twitter Business Assessment

LAB: Finding Accounts To Follow

  • Twitter Basics & Terminology
    • Introduction to Twitter
    • Why Twitter matters
    • Do you belong on Twitter
  • Twitter Landscape
    • Twitter.com
    • 3rd party tools
    • Twitter and your mobile devices
    • Getting started using Twitter
  • Establishing Your Twitter Presence
    • Finding the right people & accounts to follow in your business
    • How to search properly for information & competitors
    • The secrets to Twitter lists
    • Using Twitter lists as a powerful marketing tool
  • Twitter Strategies for Effective Marketing
    • How to contribute to the conversation
    • Finding your voice
    • Writing your tweets
    • How to monitor the conversation about your business
    • Using Twitter for lead generation
  • Advanced Twitter Marketing Strategies
    • Types of Twitter advertising
    • Getting started with Twitter ads
    • Twitter influence & Klout scores
    • Measuring your impact on Twitter
    • 3rd party analytics
    • Case studies for best Twitter marketing strategies

LAB: Setting Up Your Listening Tools

Part 3: Facebook

LAB: Examining Your Facebook Fan Page

  • Facebook Fan Page
    • How to leverage Facebook's timeline for maximum consumer reach
    • How to improve Facebook fan engagement
    • Creating status updates that work
    • How to grow active Facebook communities
  • Facebook Marketing
    • How to use polls & surveys that deliver results
    • Using Facebook offers to increase fans
    • Facebook events & marketing techniques
    • Using Facebook photos & videos in your marketing arsenal
  • Facebook Advertising
    • New Facebook ad techniques that increase revenue
    • Basic, interests & advanced targeting techniques
    • Actions and bidding techniques
    • Ad metrics and how to figure out what is working

Part 4: Instagram, Yelp, Foursquare

  • Introduction to the networks
  • Navigating the layouts
  • Keys to success on each platform
  • Business case studies

Part 5: LinkedIn

LAB: Finding Connections

  • The basics and terminology
    • How to use LinkedIn as an HR machine.
    • How to find connections relevant to you and your industry.
    • How to use LinkedIn's search feature for leads
    • Growing your network
  • LinkedIn For Business
    • Adding applications to your profile
    • Your LinkedIn company page
    • Optimization strategies
    • How to use LinkedIn in your content marketing
  • Advanced LinkedIn Marketing Strategies
    • Using LinkedIn for everyday business
    • The right way to use LinkedIn groups
    • Lead generation techniques using LinkedIn
    • New features on LinkedIn

LAB: Finding Groups

Part 6: Pinterest

  • Pinterest Basics
    • What you need to know
    • The Layout of Pinterest
    • Psychology Behind Pinteret Users
    • Pinterest Business Etiquette
  • Pinterest Marketing
    • Using Pinterest in Your Marketing Campaigns
    • Driving Traffic with Pinterest
    • Top Marketing Strategies to Use On Pinterest
  • Case Studies
    • Business Who Use Pinterest Successfully

Part 7: Content Marketing

  • Introduction to content marketing
    • Why content is king
    • Definition of content marketing
    • The conversation prism
    • B2B & B2C case studies
  • Content marketing strategies
    • Goals and metrics
    • How to reach the right audience
    • Keyword research
    • Sharing and syndication
    • Lead generation
    • Content creation and curation
  • Measuring content marketing efforts
    • Website analytics
    • Tracking conversions
    • Strategic engagement strategies
  • Advanced content marketing strategies

Part 8: Advanced Topics

  • Your social media policy
    • Case studies and examples
    • How to develop your policy
  • Where to look for the right people when building a Social Media team
    • Roles and responsibilities
    • Listening channels
  • Social media salaries
  • Measuring your social media efforts
  • Final thoughts

  • Small Business Owners
  • Corporate Marketers
  • Public Relations Directors and Managers
  • Marketing Directors and Managers
  • Internet Marketing Managers
  • Events Marketing Managers
  • Product Marketing Managers
  • VP of Marketing/CMO
  • Social Media Coordinators
  • Social Media Managers
  • Website/Community Managers
  • IT Managers

  • Harness the power of blogs to grow your content base
  • Examine Twitter practices that really work
  • Learn how to monitor mentions of your company online
  • Track your social media performance
  • Use Facebook advertising to find leads and customers
  • Know the legal issues, ethics concerns, and how to create an effective and reliable social media policy
  • Understand how to unify and integrate your various social media channels so you can efficiently and consistently reach your audience

Social Media Boot Camp Schedule

Location
Date
Price
Register
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Dec 15th - 17th 10:30 AM - 5:30 PM ET
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Live, Online Training
Feb 24th - 26th 11:30 AM - 7:30 PM ET
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Live, Online Training
May 4th - 6th 10:30 AM - 6:30 PM ET
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Aug 24th - 26th 9:30 AM - 5:30 PM ET
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Live, Online Training
Nov 2nd - 4th 11:30 AM - 7:30 PM ET
$1195

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