Deeper thinking for smarter execution

Our thought leaders go beyond theory to help you understand what’s changing, and what to do about it.

Featured research

Building an AI Enabled Tech Stack with Atlassian

This guide shows how to build AI maturity with Atlassian’s Rovo, moving from quick-win use cases to enterprise-wide intelligence.

AI Transformation, AI-Ready Foundations

Build a Business That Learns in Real Time

Explore how to evolve beyond digital optimization, embracing an AI-first operating model with guided evolution, real-time orchestration, and continuous adaptation.

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AI Transformation, AI-Ready Foundations

The AI-First Imperative: Architect Always‑On, Intelligent CX

Executive guide on designing adaptive, agent-driven engagement: activating AI across systems, data, and content to orchestrate experiences that learn and respond instantly.

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Strategic Portfolio Management (SPM)

SPM Maturity Model: 5 Stages to Business Evolution

Download our white paper to explore a five‑stage Strategic Portfolio Management maturity model and actionable frameworks for innovation, governance, and data‑driven growth.

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Customer Experience (CX), Service Management

Make CSM Work for Enterprise‑Scale Complexity

Explore critical factors for implementing ServiceNow Customer Service Management in large, evolving organizations, from data architecture to change readiness.

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