Bringing clarity and control to Atlassian at enterprise scale 

Company details

Industry

Automotive software

Company Size

6,400+ employees

Location

Worldwide; headquartered in Amsterdam, Netherlands

Executive summary

A global enterprise faced rising cost, duplication, and limited visibility as independently managed Jira and Confluence environments scaled beyond what enterprise governance could support. Through a phased Atlassian Cloud program designed for adoption and continuity, the organization consolidated platforms, clarified ownership, and unified delivery and service management, cutting operating costs by 40% while restoring enterprise-level visibility and decision flow.

When an organization supports mission-critical location intelligence for global automotive brands, execution clarity is foundational.

For this enterprise technology company, that clarity became harder to sustain as teams scaled. Over time, Jira and Confluence were adopted independently across the organization. Environments multiplied to meet local needs. Administration, workflows, and add-ons evolved in parallel.

What worked for individual teams no longer worked at enterprise scale.

Leadership struggled to see how work connected across initiatives. Costs increased without clear ownership. Teams unknowingly duplicated effort in disconnected systems. Flexibility slowly introduced friction.

The organization needed a way to reconnect work, governance, and accountability without disrupting delivery.

The challenge: fragmentation at scale

At the start of the engagement, the company supported more than 10,000 users across seven Jira environments and two Confluence instances. Each environment had its own administrators, workflows, and add-ons. Teams often worked on related initiatives in parallel with little visibility across boundaries.

Several issues converged:

  • Rising infrastructure and operating costs
    On-premises data centers required ongoing maintenance and investment. Add-ons were purchased locally, sometimes duplicating tools already in use elsewhere.
  • Inconsistent ways of working
    Workflows, reporting, and governance varied by environment. Standardization proved difficult without shared visibility.
  • Limited executive insight
    Leaders could not easily see where major investments were going or how initiatives were progressing across teams.
  • Operational friction
    IT service management lived outside the Atlassian environment, splitting execution and support across platforms.

The organization knew a move to Atlassian Cloud was coming. It also knew that a rushed, top-down migration would create adoption risk and delivery disruption.

The approach: migration designed for adoption

Cprime partnered with the organization on a two-year, phased transformation designed around how teams actually work. The focus stayed on adoption, governance, and continuity rather than speed alone.

Several principles guided the program.

Teams retained agency.
Rather than enforcing a single migration path, each project owner selected the approach that fit their context. Some moved to clean, greenfield environments. Others transitioned in phases or retained elements of legacy structure temporarily. Timing followed delivery realities rather than a fixed mandate.

Change moved middle-up.
Teams closest to the work helped define standards and practices. That involvement increased trust and reduced resistance while creating patterns that could scale.

Governance evolved alongside execution.
Financial accountability shifted closer to teams. Add-on budgets moved from shared overhead to visible ownership. Decisions became clearer once cost and value were visible together.

Platforms consolidated with intent.
Seven Jira environments were consolidated into three optimized instances designed for production, archival needs, and specialized use cases. Confluence remained separated for internal and external collaboration to support secure work with external partners. IT service management moved into Jira Service Management, bringing support into the same flow as delivery work.

Analytics replaced custom reporting.
Instead of maintaining bespoke dashboards, the organization adopted Atlassian Analytics to establish consistent, scalable insight into throughput, capacity, and investment.

Enablement remained central throughout. Each migration phase included coaching, workflow design support, and adoption reinforcement. Progress followed learning rather than a single cutover event.

The results: from disconnected tools to enterprise clarity

By the end of the program, the organization had fundamentally changed how work and decisions connected across the enterprise.

  • Operating costs declined.
    Shutting down on-premises data centers removed recurring infrastructure expense, reducing tool-related overhead by 40%. Duplicate licenses and overlapping add-ons were eliminated through visibility and standardization.
  • Governance became consistent without slowing teams.
    Three Jira environments now support more than 10,000 users under shared templates and policies. Teams still adapt locally within a common enterprise frame.
  • Visibility improved at every level.
    Leaders can see how major investments translate into work and outcomes. Teams can understand dependencies and reduce duplicate effort.
  • IT operations aligned with delivery.
    Moving IT service management into Jira Service Management unified support, IT, and business operations inside a single system of record.
  • The foundation is ready for what comes next.
    With clean data, connected workflows, and consistent governance in place, the organization is positioned to adopt AI capabilities inside Atlassian with confidence.

The most meaningful change was not the tooling. Decision flow improved. Accountability became clearer. Teams gained a shared view of work across the enterprise.

Why this approach worked

The organization treated migration as an operating model change rather than a technical exercise.

By designing for adoption from the start, it avoided common enterprise migration pitfalls, including stalled usage, shadow systems, and short-lived gains. The program respected how teams work while giving leadership the visibility required to steer at scale.

The result is continuity. Progress did not reset at go-live. Value continues to compound as teams build on a shared foundation.

What this means for your organization

Many enterprises face similar pressure as Atlassian Data Center timelines approach. The risk lies less in the move to Cloud and more in how the move is handled.

Migration succeeds when governance, execution, and adoption evolve together. It stalls when speed replaces learning and standardization replaces trust.

If your organization is navigating Atlassian Cloud migration, optimization, or post-migration value realization, the same principles apply. With the right structure and enablement, Cloud becomes a source of clarity and scale rather than another layer of complexity.


Could this be you?

If you want to bring the same clarity, accountability, and momentum to your Atlassian environment, we’re ready to help you design what comes next.