Introduction to Product Management

Gain a solid introduction to the essentials of product management, learning the key skills to manage and deliver successful products.

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Overview

Transcend the limitations of traditional Product Management 101 courses that focus solely on process mechanics. This transformative journey puts you in the shoes of a newly appointed Product Manager/Owner, guiding you through the expectations and challenges of your role.

This course helps to answer questions like:

  • What is the difference between a Project and Product?
  • What is expected of me as a Product Manager/Owner?
  • How is this different from what I did in my previous role?

Beyond answering these crucial questions, the course empowers you to leverage your existing skill sets and adapt them to your new responsibilities. You'll be challenged to think critically about defining your product and effectively communicating its importance.



The course is designed to be flexible, allowing for customization to meet the specific needs of both the client and the employees, ensuring relevance to their unique environment. Whether you're transitioning into a Product Manager/Owner role or seeking to enhance your existing skills, this course equips you with the insights, tools, and mindset necessary to excel in your position and drive meaningful impact within your organization.

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Full course details

Course outline

The session combines presentation and interactive conversations to provide value post-class to the participants. Below is an example of an agenda, but can be customized to fit the needs of the client.

Part 1: Understanding Project vs Product

  • Funding Models
  • Approval Models
  • Communication

Part 2: Understanding the 3-legged stool

  • What is it?
    • Feasibility
    • Viability
    • Usability
  • Why is it important?

Part 3: Understanding the role of a Product Manager

  • Where do I fit in?
  • Key Responsibilities
  • Patterns and Anti-Patterns

Part 4: How can I bring skill sets from my previous role?

  • Business Analyst
  • Project Manager
  • Developer
  • Team Lead

Part 5: Understanding your Product

  • You need to be able to answer these questions and explain why you care:
    • What am I building?
    • Why am I building it?
    • Who am I building it for?
    • How will I know it is successful?
  • Creating your strategy
  • Communicating about your Product
    • Roadmapping
    • Feedback Loops
  • Sustaining your product

Audience / prerequisites
  • This course is for anyone who is new to the role of Product Manager or wants to upskill as an existing Product Manager.
In this class you will learn how to
  • Gain a methodology-agnostic understanding of the basics of iterative product management as it pertains to the employee
  • Learn product values and guidelines
  • Understand the learned skill sets of the past and bring them into this new journey
  • Equip a newly minted Product Manager with tools of understanding their product
  • Learn how each role plays an important part in the success of their product

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