Atlassian Team ’26 Europe: What Cloud Leaders Asked and Why Tools Alone Don’t Change Outcomes 

One question kept coming up in Amsterdam 

The licences are bought, the data has moved, and people have logged in. So why does the business case still feel like a promise? We heard some version of that question at the Cprime booth during Atlassian Team ’26 Europe (6 to 8 October 2026, RAI Amsterdam). For years, the hard part was the Atlassian Cloud migration. Now leaders want to know when the return shows up. 

Key takeaways from Atlassian Team ’26 Europe 

• Rovo AI: start with two or three repetitive tasks, such as the weekly status report, and track the hours saved before scaling. 

• Ways of working: treat the Atlassian Cloud migration as day one. Simplify workflows, agree what “done” means, and give leaders one dashboard they trust. 

• Usage-based pricing: audit licences and apps, remove dormant accounts and duplicate apps, and link remaining spend to outcomes. 

• Apps and Data Center: Atlassian Cloud now handles much of what custom apps did. Rebuild only the logic that sets your business apart on Atlassian Forge. 

• Jira Service Management: connect JSM to Jira and Confluence early so service, engineering, and knowledge work from the same picture. 

From migration to momentum 

The leaders we met at the event have already moved to Atlassian Cloud and are curious to know what comes next. Our answer is simple: tools alone don’t change outcomes. The platform creates the opportunity, and the value comes from how teams plan, collaborate, and deliver on it every day. When ways of working evolve alongside the technology, the return follows. 

Five themes stood out. Each one shows where that shift is already happening, and where the biggest opportunities are waiting. 

1. From access to adoption: making Rovo AI count 

Many teams already have Rovo AI (Atlassian’s AI for search, chat, and agents), and the leaders we met are eager to make the most of it. Their questions were practical. What should we automate first? Which Rovo use cases are worth the effort, and how do we prioritise? How do we show the business it’s paying off? 

We’ve found that teams who see results start small and stay focused. Rolling Rovo out to everyone at once makes it hard to build new habits or measure impact. A few targeted use cases build momentum quickly. 

Where to start: pick two or three time-consuming, repetitive tasks. The weekly status report is a great example. Someone in the PMO often spends half a morning pulling updates from Jira and Confluence. A Rovo agent can draft it in minutes, and the project lead reviews it and hits send. Track the hours saved for a month, share the results, then take on the next task. 

2. Atlassian Cloud has changed the platform, but not the way of working 

Most leaders we spoke to moved to Cloud for faster releases, better visibility, and less overhead. A lot of them haven’t seen those yet. It’s a familiar pattern. A company lifts dozens of Jira projects into Cloud, complete with the custom fields, workflows, and five-step approvals someone built ten years ago. The clutter comes along for the ride, so reports stay slow and planning still lives in spreadsheets. 

What helps: treat migration as day one, because the value comes from what you change after go-live. Strip back the workflows, agree on what “done” means, and give leaders one dashboard they trust.  

The same thinking applies at portfolio level. With its Strategy Collection, Atlassian is moving beyond work management by connecting strategy and investment to delivery. Its portfolio management capabilities are becoming a real alternative to traditional platforms. At Cprime, we’re exploring this with customers now and working closely with Atlassian’s Strategy Collection team as the offering evolves. 

Underneath it all sits the Teamwork Graph, the connected layer that links goals, people, knowledge, and work across Atlassian. The intelligence is already there. The opportunity is to use it better by keeping strategy, knowledge, and execution aligned. Our System of Work Accelerator, which we demonstrated to customers in Amsterdam, is a practical place to start. It shows how you’re using your Teamwork Graph today and where to strengthen your data and connections to support Rovo and your strategic goals. Pair that with the right skills and habits, and leaders can see how work contributes to their objectives and show what AI is really delivering.  

3. Atlassian usage-based pricing puts every licence in the spotlight 

The shift to Atlassian usage-based pricing has put cost firmly on the agenda. When you pay for what you use, every app and automation needs a reason to exist. Finance spots the gaps fast, and “Are we getting value?” stops being a feeling and becomes a number someone has to stand behind. 

A practical first step: audit what you’re paying for, check who actually uses it, and cut what nobody needs. Dormant accounts and two apps doing the same job are the usual quick wins. Then link what’s left to the outcomes it supports, so your next budget meeting starts with evidence. Our System of Work Accelerator FAQs go deeper. 

4. Moving from Data Center to Cloud: your apps may not be the blocker you think they are 

For teams still on Data Center, the biggest worry about moving to Cloud is their apps. Years of ScriptRunner scripts and custom apps now support critical processes, and rebuilding them feels risky, expensive, and disruptive. The good news is that Atlassian Cloud now handles much of that work out of the box. The custom logic that truly sets your business apart can be rebuilt on Atlassian Forge, Atlassian’s cloud app development platform, allowing you to keep what matters, simplify what doesn’t, and open the door to Cloud capabilities like Rovo along the way. 

Before you decide: take a fresh look at your apps. Our Cloud Migration Blueprint maps what can move as is, what Cloud already handles, and what’s worth rebuilding, so you can reduce your migration scope and your licence bill in one go. 

5. Beyond the help desk: Jira Service Management steps up for IT service 

Interest in Jira Service Management (JSM) went far past basic ticketing. Leaders want one connected IT service management (ITSM) platform for incidents, changes, problems, and assets, so their teams can resolve issues faster and see what’s really driving them. 

Picture a bank’s mobile app going down. The incident in JSM links to the Jira ticket for the fix, and the fix links to the Confluence page that explains what happened. Everyone works from the same picture, and Rovo can surface answers faster because the knowledge is already connected. 

Make it count: connect JSM to the rest of your Atlassian tools early. The sooner service, engineering, and knowledge sit together, the faster your teams can move from firefighting to improving. We’ve seen what this makes possible. For one Fortune 50 technology company, we built a JSM solution that cut average handling time by 15 minutes per issue and is forecast to save millions of dollars a year. 

A theme to watch: developer experience 

Developer experience came up again and again at the event. Engineering leaders want a clearer view of how their teams deliver, and whether their growing AI investment is paying off. It’s the same question behind all five themes: are your tools changing how work actually gets done? For product and engineering teams, Rovo-augmented product development is how we help answer it, by bringing AI into planning, building, and shipping so leaders can see the impact. 

How Cprime turns Atlassian investment into impact 

Our insights come from more than 20 years of helping organisations change how they work. When PayPal moved to Atlassian Cloud, we helped rework its workflows and improve the developer experience for more than 35,000 active users, as part of the largest Atlassian Cloud migration in history. It’s also why Atlassian named us its Partner of the Year for Cloud Transformation Services. 

If you want your Atlassian investment to pay back, here’s where we’d put your energy: 

• Changing how teams work: Treat Cloud as an operating model shift and plan for it that way. Plenty of partners can move your data, but the bigger gains come from rethinking how teams plan, track, and deliver once they’re there. That’s why large organisations often migrate with one partner, then bring Cprime in for this part. 

• Adoption that sticks: Put as much effort into your people as into the platform. Atlassian has made adoption a top priority, and it should be yours too. Rovo and Cloud only pay off when teams know how to use what they already have, so start with a few proven use cases, train the people who’ll use them, and keep building new habits around them. 

• Going deep where it counts: Resist the urge to fix everything at once. Pick the few areas where value is leaking most and get those right first. For the leaders we met, that meant getting more value from Atlassian Cloud, driving Rovo AI adoption, or expanding JSM across IT service. It’s the same focus we apply to our own work.