Instructor: Duane Kenney

Transitioning from Project to Product

From Project to Product

  • Project to Product overview
    • Difference: Project vs. Product
  • Process and Approach
    • Waterfall
    • Iterative delivery with waterfall requirements
    • Blended discovery and delivery
    • Mean Time to Pivot (MTTP)
  • Common constraints to transitioning from project to product
    • Lack of persistent, dedicated teams
    • Redefining the role of the PMO
    • Absence of Product Management capabilities
    • Separation of Business and IT
    • Project-based funding
    • Project planning
  • Building persistent product teams
    • Project teams vs. product teams
    • The product management function

Product-Based Funding

  • Product-Based Funding
    • “What?” and “Why?”
    • Incremental investing
    • Funding by product portfolios, families, and teams
    • Funding cycles and adaptive investments
  • Designing your product-based funding model
  • Examples and case studies

Planning and Product Horizons

  • The Iron Triangle
    • From “fixed” time, budget, and scope
    • Certainty was always a myth
  • Product roadmaps
    • Outcomes over output
    • Measuring value
    • When will it be done?
  • Estimating in ranges
    • To fixed data and variable scope
    • Setting leadership expectations

Measuring and Learning

  • Measuring outcomes, not outputs
    • Measuring progress, capacity, and flow
    • Measuring resilience and technical agility
    • Measuring product / market impact
  • Validated learning

Course Wrap-Up

  • Road-mapping your change