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Resources > > From Project to Product: Leaders, Here’s What It Means to You
From Project to Product: Leaders, Here’s What It Means to You

From Project to Product: Leaders, Here’s What It Means to You

Project to product is all the rage these days. You, your boss, or your company are already talking about this. Heck, your group has been “agile” for years now, but this next phase seems to just be a repackaging of that.

In this webinar, Anne Steiner, Chief Product Coach at Cprime, gets into Project to Product from the leader’s perspective. We explore “why we should care” and “what this really means”. Then, we deep dive into the following keys to leadership success in driving this change:

  1. Your help, involvement, and willingness to influence change is critical. Team-level change isn’t enough and will yield limited benefits.
  2. You need more than just engineering/IT buy-in to be successful. It takes the whole enterprise.
  3. Product management is a thing. We’ll learn what it is, how it is different from project management, and why it is critical to market domination and product success.

Lastly, we’ll leave you with some tips for success that will guide you in driving change whether you sit at the manager, director, VP, or C-level.

Speaker:

Anne Steiner
Chief Product Coach, Cprime
Watch the Webinar on Demand

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