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Wrike & Cprime – Agile 101: Demystifying Agile for Marketing and Non-Tech Teams
Businesses today are faced with dynamic and fluid markets where they need to be nimble, react quickly, and deliver faster than ever to retain their position. Agile started as a software development methodology but has made inroads over the last decade to impact all elements of business. Agile methodologies enable teams to move fast by using an iterative process that relies on experimentation to evolve collaboratively and reach optimal solutions.
Devin Anderson of Cprime offers an agile primer and talks about the agile mindset anyone can adopt and be successful with. Devin and Wrike’s Sean Carty will also share tips on how marketing and other non-technical teams can implement agile tools and processes without being agile experts.
- What is agile? What is it not?
- What agile looks like for different teams
- Why agile is important for every business
- How you can get started with agile
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