TBM Conference 2025: Strategy, spend, and execution, rewired for impact 

October 13, 2025

Miami, Florida | November 10–12, 2025 

The 2025 TBM Conference brought together leaders who are reshaping how enterprises manage technology, optimize investment decisions, and accelerate value. Over three days, we engaged in deep conversations about connecting strategy, spend, and execution into a single system that drives measurable business outcomes.

Our team hosted sessions across TBM, cost optimization, AI-driven decisioning, and modern operating models. We explored how CIOs, CFOs, and transformation leaders are aligning financial governance, portfolio management, and architecture to move beyond incremental improvements and build connected, high-velocity enterprises.


What we explored at TBMC 2025 

The evolution of TBM inside a modern operating model — Sessions focused on how TBM now anchors the economic intelligence layer of the Enterprise Operating Model, enabling real-time visibility, smarter trade-offs, and funding that adapts as priorities shift. 

AI’s role in accelerating financial and operational performance — Leaders discussed how AI enhances forecasting, strengthens investment decisions, and reduces the lag between planning and execution. The message was clear: AI-powered financial operations set the pace for enterprise agility.

Closing the orchestration gaps that stall transformation — Breakout discussions highlighted the friction points that slow value flow—siloed portfolios, outdated funding cycles, architectural constraints—and how connected TBM practices help enterprises scale impact faster.

Real stories from enterprise practitioners — Our sessions covered practical examples of how organizations modernized financial governance, improved cross-functional alignment, and strengthened ROI visibility while advancing their operating model maturity.


From Listening to Leading: Our Journey to TBMC 2025

Discover how Cprime is shaping the future of enterprise operating models at TBMC 2025 with clients CNO Financial.



Featured insights and session materials

Explore related resources from TBMC 2025, including expert commentary, session highlights, and analysis on the future of TBM and operating models.

Session recaps:

Amplifying Enterprise Orchestration with TBM-Enabled Operating Models 

Learn how leading enterprises link strategy to execution through modern operating models, from product-led design to enterprise finance. Using TBM, organizations move beyond structure to systematically measure, govern, and optimize value flow in real time. 

Speaker: Konstantin Popov

Session recaps:

Next-Gen Enterprise Operations: AI, Platform Integration, and Predictive Intelligence

Discover a systematic approach to value creation that aligns customer success with enterprise performance across every business function. 

Speakers: Konstantin Popov and Luke Hohmann

Session recaps:

EBM + TBM: The Decision Engine Powering Adaptive, Value-Driven Operating Models

Explore how leading financial institutions reimagine governance and risk management within modern enterprise operating models. 

Speakers: Konstantin Popov and Dickerson Miles

Session recaps:

Beyond AI Applications: Creating Enterprise Intelligence Through AI-Integrated Operating Models 

Learn how leading enterprises build AI-enabled operating models that eliminate complexity through intelligent automation and deploy AI systematically. 

Speakers: Konstantin Popov and Aaron Bockelie

Session recaps:

Capable by Design: How We Align Spend with Strategy 

Experience our approach to integrating Enterprise Architecture Management into the Strategic Portfolio Management (SPM) and IT Financial Management (ITFM) lifecycle. 

Speaker: Mahesh Keswani

Session recaps:

An Adventure in Starting Smart: How CNO Drove Momentum Without Boiling the Ocean 

The story of how CNO built a connected operating model using Apptio Targetprocess and existing tools like Jira, starting with just 30 licenses and no mandate. 

Speakers: Laura O’Brien (CNO), Lindy Quick (CNO), and Oona Ziegler

Session recaps:

Action and Architecture: Southwest Airlines Connects Finance, Capabilities and Demand for App TCO 

See how Southwest Airlines uses Apptio ADM, Datalink, and Targetprocess—integrated with LeanIX—to connect IT, business capabilities, applications, and demand. 

Speakers: Mohammad Attiah and Murat Oran

Session recaps:

Down the SPM Rabbit Hole: Vision + Strategy + Delivery = $ucce$$

Learn how Apptio Targetprocess can automate calculation of labor capitalization based on work item categorization and capacity allocation. 

Speaker: Maxim Danilevsky

Cprime Conversations Podcast

Your operating model isn’t broken… it’s disconnected.

Learn why well-intentioned transformation initiatives keep falling short, and discover the proven framework that leading companies are using to navigate disruption, optimize costs, and unlock sustainable growth. 


Continue the conversation

If you’re assessing how TBM, financial governance, and operating model modernization can accelerate impact across your enterprise, schedule a working session with our experts.
We’ll explore where value flow slows down inside your organization and identify the highest-leverage opportunities to improve outcomes.


Related resources

Maximizing Value with Technology Business Management: A Strategic Guide

Financial Intelligence in Motion: Where TBM Meets FinOps in AI-Native Enterprises

Future-Proofing the Enterprise Operating Model through Enterprise Architecture Management (EAM)