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Become a confident, outcome-driven product manager
A cohort-based journey across the full product lifecycle with AI as a collaborator and your judgement in charge.
Key benefits
- Master the full product lifecycle
- Build real product artefacts, not theory
- Practise using AI well and know when not to New
- Learn through workshops, peers, and one realistic scenario
Why most product management training falls short
Many product management courses teach isolated techniques. You might learn discovery methods in one place, roadmapping in another, and backlog management somewhere else.
But successful product leaders connect these disciplines into one continuous capability. Real product success requires the ability to guide products from idea to strategy to delivery and adoption.
That gap matters more now that AI has made building cheap and fast: most AI initiatives fail to deliver measurable value not because the technology is weak, but because teams build the wrong things, faster.
The Product Management Academy was created to build that complete skillset, by practitioners who have designed product operating models for FTSE100 organisations.
A complete product management capability journey
The academy helps learners develop the practical skills needed to guide products from concept to real value.
Participants learn how to:
- Discover real customer problems through research and insight
- Turn insights into product strategies, roadmaps, and outcome-based plans
- Translate strategy into clear backlog items that delivery teams can execute
- Ensure products achieve adoption, engagement, and measurable value after launch
- Use AI to accelerate discovery, planning, and delivery and know where your judgement must override it
This integrated approach reflects how modern product organisations actually work.
The four academy modules
Each of the four modules will include up to one hour of self-paced learning, 2×3 hour practical, instructor led modules (6 hours per module), plus optional office hours.
Product discovery
Learn how to uncover real customer needs and define the right problems to solve.
Topics include:
• User research
• Personas and empathy mapping
• Journey mapping
• Problem framing and validation
AI-assisted research synthesis and spotting what it invented
Product planning
Turn insight into strategy and outcome-driven roadmaps.
Topics include:
• OKRs and outcome thinking
• Roadmapping approaches
• Strategic prioritisation
• Story mapping
Stress-testing propositions with AI before they reach the roadmap
Backlog management and story writing
Translate product strategy into actionable backlog items.
Topics include:
• User stories and acceptance criteria
• Story splitting
• Backlog refinement
• Definition of Ready
Drafting stories with AI, then critiquing and governing the output
Product launch and adoption
Ensure your product delivers measurable value once it reaches users.
Topics include:
• Adoption strategy
• Adoption curve concepts
• HEART metrics
• Continuous onboarding
AI-assisted adoption messaging, governed for regulated markets
AI woven in, not bolted on
Every module includes hands-on AI practice, used the way a working product manager uses it: synthesising research, stress-testing propositions, drafting backlog items, shaping adoption messaging. None of it replaces the fundamentals; all of it sharpens them.
The value gate. Earn the right to build.
A credible value hypothesis, grounded in real customer evidence, before anything gets prototyped. Participants use AI to pressure-test it, then judge for themselves whether it holds.
The excellence gate. Earn the right to ship.
AI can produce a convincing demo in minutes, but a demo is not a product. Participants learn to tell the difference and to interrogate polished output before it reaches users.
Get to Know How the Academy Works
How does the Academy work
The Product Management Academy combines self-paced learning with instructor-led workshops and collaborative practice.
Participants move through a connected learning journey covering the full product lifecycle.
Typical learning structure
- Self-paced learning modules that introduce key concepts
- Instructor-led workshops focused on practical application
- Collaborative exercises and peer learning
- Hands-on AI practice — a live AI assistant in the room New
- Optional coaching office hours for deeper discussion
- Apply theories and techniques to a realistic scenario use case
Each module builds on the previous one, helping learners connect discovery, planning, delivery, and adoption.
What participants create during the academy
Throughout the programme, learners build practical artefacts they can apply in their own organisations.
Each module builds toward a set of practical, real-world artefacts that reflect the full product lifecycle.
These include:
- Customer personas and empathy maps
- User journey maps
- Validated problem statements
- Outcome-driven product roadmaps
- Story maps and refined backlogs
- Adoption strategies and metrics
- Value hypotheses
- AI prompt library for PMs
The focus is practical capability rather than theoretical knowledge as we apply what we learn to a realistic scenario use case.
Who this academy is for
The Product Management Academy supports professionals who want to strengthen their product management capability.
The Academy is for professionals ready to think more strategically, collaborate more effectively, and deliver products that truly make an impact.
Ideal participants include:
- New or aspiring product managers
- New or developing product owners
- Business analysts transitioning into product roles
- UX, design, or engineering professionals seeking product literacy
- Leaders who want a clearer understanding of modern product development
- Experienced product managers who want to use AI well and know when not to
Key benefits
By the end of the academy, participants leave with confidence, clarity, and a stronger ability to drive meaningful outcomes.
The experience blends practical tools, hands-on learning, and peer collaboration to help product professionals develop skills they can use immediately.
Participants leave the academy with:
- Confidence across the full product lifecycle
- Practical experience with modern product management tools and frameworks
- A portfolio of product management artefacts
- New ways to collaborate with delivery teams and stakeholders
- Learning supported by a cohort community and practical feedback
Join the next Product Management Academy cohort
Develop the skills needed to guide products from discovery through adoption.
Reserve your place to receive details about upcoming cohorts and schedules.
Related courses
Additional learning options for product managers
Continue your product management journey with these related learning and certification courses.
Scrum training and certification for Product Owners
Structured learning paths for Product Owners at every stage of experience, focused on how to define value, guide product decisions, and drive measurable outcomes through Scrum and agile practices.
Structured learning paths for Product Owners at every stage of experience, focused on how to define value, guide product decisions, and drive measurable outcomes through Scrum and agile practices. Each course builds practical capability you can apply immediately to improve how products are shaped, prioritized, and delivered.
Certified Scrum Product Owner® (CSPO®)
Advanced Certified Scrum Product Owner® (A-CSPO®)
ICAgile PO and PM courses
ICAgile Product Ownership and Product Management courses build the foundation for defining, positioning, and sustaining products that deliver continuous value across the lifecycle.
They focus on aligning strategy, customer needs, and execution while equipping practitioners with practical tools to guide decisions, prioritize effectively, and maintain long-term product success.
The ICAgile Product Ownership (ICP-APO)
ICAgile Product Management (ICP-PDM)
SAFe®-focused PO and PM certification courses
SAFe® Product Owner/Product Manager and Agile Product Manager courses develop the skills to operate within scaled Agile environments, aligning product strategy, execution, and value delivery across the enterprise.
They equip teams to define, prioritize, and manage work at scale while using AI, design thinking, and continuous exploration to deliver measurable business outcomes.
SAFe® AI-Empowered Product Owner/Product Manager (SAFe POPM)
AI-Native courses
AI-Native Foundations and AI-Native Change Agent courses build the capability to work with AI itself, going beyond applying it to product tasks and into rethinking how you and your teams operate. They develop the fluency to understand modern AI tools, redesign workflows around them, and apply AI responsibly to deliver measurable outcomes.
They equip individuals and leaders to move from core AI fluency through to leading enterprise-wide adoption, combining practical technique with the judgement to guide confident, well-governed change across a team or organisation.