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A common question when looking at the SAFe Big Picture has been “Where’s the Customer?” and until now, the Customer has been represented by a small icon far up to the right. Not anymore!
With the launch of SAFe 5.0, one of the major changes to the Framework has been the introduction of Design Thinking and Customer Centricity – putting the Customer left, right, and center of everything an organization does.
Join Tina Behers, Director, Business Agility, and Jesse Pearlman, Business Agility Coach, to explore:
- How to gain a clear enterprise understanding of Design Thinking/Customer Centricity
- How Jira Align supports the concept of Design Thinking/Customer Centricity with the Product Module
- How the value of Design Thinking/Customer Centricity is delivered
Some of the images used were designed by freepik.com