Competitive pressure Despite such a strong and storied position as a consumer goods leader, this…
This paper is geared toward Product Managers (PMs) in the software space who want to maximize the value their teams are delivering across the whole product. That’s you, right? That’s all of us, really. It seems simplistic and obvious, but perhaps you routinely run into roadblocks keeping you from achieving this basic and necessary goal.
The issue is especially difficult when the product isn’t a sexy mobile app with a gorgeous UI. In fact, your product may not have a UI at all. How do you go about effectively managing a product when you’re changing spark plugs (refactoring, for example) instead of applying a shiny new coat of paint (exciting new features)?
When you finish this paper, we hope you’ll:
- Understand why PMs must own the entire product—we need to understand how the tech affects the product and impacts the customer experience
- Learn how to converse with engineers intelligently and collaboratively about the technology (even if you’re not a former coder), and with executives about the business strategy
- Have a better grasp on product discovery, creating optimal backlogs for technical work, and organizing the full product development workflow around customer value
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