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Digital Marketing
Digital Marketing
Learn more about digital marketing to support your organizational strategy, including how to create a solid marketing plan and more.
Design Thinking for Marketers: Creating Your Marketing Plan
Most organizations - small or large - have a marketing plan. It outlines planned marketing efforts for a period of…
Design Thinking for Marketers: Remember Your Customers
It’s easy in marketing to talk about what we have to offer or what we do as a brand. That’s…
Design Thinking for Marketers: The Value of Iteration
What are the components of your marketing plan? It likely describes your customers, has a unique selling proposition, lists the…
How Google’s Featured Snippet Updates Impact Organic Rankings
*This blog was originally published by RSO consulting and can be found here. Google Featured Snippet updates mean big changes…
Scrumbut Continued: We Don’t Use User Stories
Last time, I talked about how some Agile Marketing teams use Scrum but don’t hold daily stand-ups; and how that…