Most organizations - small or large - have a marketing plan. It outlines planned marketing efforts for a period of time, usually for the fiscal year, and is generally a linear process. What if you...

It’s easy in marketing to talk about what we have to offer or what we do as a brand. That’s what we do on a daily basis - view our business from that lens. To...

What are the components of your marketing plan? It likely describes your customers, has a unique selling proposition, lists the marketing channels, promotional offers, and brand messaging. It may have more - or less -...

*This blog was originally published by RSO consulting and can be found here. Google Featured Snippet updates mean big changes for organic rankings. Google recently announced it now views Featured Snippets as the #1 organic ranking in...

Last time, I talked about how some Agile Marketing teams use Scrum but don’t hold daily stand-ups; and how that can come about for both good and bad reasons. That’s actually a true of just...