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Product Management

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Product Management

Learn more about agile product management, product agility concepts like design thinking and customer centricity, and more.

Cprime and Aha! to Partner

Industry-Leading Firms Aim to Make Life Easier for Product Managers With excitement, today, Aha! and Cprime announce they are entering into a partnership. By combining Cprime\'s expertise in product management consulting with Aha! - the...

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When Risk Management Falls Short: Using a Business Process approach to Overcome Challenges

“Risk is like fire: If controlled, it will help you; if uncontrolled it will rise up and destroy you.” -Theodore Roosevelt Risk Management teams who are assigned with identifying risk might go about their task...

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Design Thinking for Marketers: Creating Your Marketing Plan

Most organizations - small or large - have a marketing plan. It outlines planned marketing efforts for a period of time, usually for the fiscal year, and is generally a linear process. What if you...

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Design Thinking for Marketers: Remember Your Customers

It’s easy in marketing to talk about what we have to offer or what we do as a brand. That’s what we do on a daily basis - view our business from that lens. To...

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Design Thinking for Marketers: The Value of Iteration

What are the components of your marketing plan? It likely describes your customers, has a unique selling proposition, lists the marketing channels, promotional offers, and brand messaging. It may have more - or less -...

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Achieve Customer Centricity Through Design Thinking With SAFe® and Jira Align

SAFe® 5.0 is all about business agility. And, whether you adhere strictly to the SAFe® framework for scaled agile development or not, business agility should be a focus for your organization, too. It’s really the...

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How Design Thinking Powers Agile Product Delivery in SAFe 5.0

If you’ve been using the Scaled Agile Framework (SAFe) for a while now, the basics are pretty clear to you. And, while the recently released SAFe 5.0 is a significant update to the framework, most...

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A “Day in the Life” of a Product Manager

Over the last 15 years, I can count 5 days that I looked at the time and thought, \"man, this day is going slow\" (and yes, I keep track). It’s both a good thing and...

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A “Day in the Life” of a Product Owner

The team-level Product Owner arguably has the most difficult job on the product team. Since we are all friends here, let’s just assume she does. She is the connector of the business to tech, design...

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Product Backlog Management – 3 Common Mistakes to Avoid

Working with Agile teams requires a lot of discipline, and one of the things that can create challenges for the team and degrade performance is related to how the Product Backlog is managed. If you...

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The Dojo Primer – What it Is, Why it Works, and How to Do It

If you’re a coach or trainer in an agile development organization, you’ve probably heard of the Dojo concept. But, for many Agile practitioners, the Dojo is just a neat catchphrase, an abstraction, or it means...

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Mastering Product Agility in the Modern Organization

Back in the days before agile really took hold in the software development world, workflow processes were dominated by project management. You might not remember what that was like, but you can imagine it: It...

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