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Product Management
Product Management
Learn more about agile product management, product agility concepts like design thinking and customer centricity, and more.
Big Rocks in Your Product Agility Journey
You may have heard the term ‘Project to Product’ buzzing around lately. But what does this concept really mean, and…
Building the Right Product
Project to Product Thinking Part 3 Dating back to the early 2000s the Agile movement drove tremendous advancements in process…
Project to Product Funding
Project to Product Thinking Part 2 One of the main promises agility is supposed to deliver on is decreased costs.…
Project Management vs Product Management: What is the Difference?
Project to Product Thinking Part 1 Before agile was at the center of the software development world, project management processes…
Cprime and Aha! to Partner
Industry-Leading Firms Aim to Make Life Easier for Product Managers With excitement, today, Aha! and Cprime announce they are entering…
When Risk Management Falls Short: Using a Business Process approach to Overcome Challenges
“Risk is like fire: If controlled, it will help you; if uncontrolled it will rise up and destroy you.” -Theodore…
Design Thinking for Marketers: Creating Your Marketing Plan
Most organizations - small or large - have a marketing plan. It outlines planned marketing efforts for a period of…
Design Thinking for Marketers: Remember Your Customers
It’s easy in marketing to talk about what we have to offer or what we do as a brand. That’s…
Design Thinking for Marketers: The Value of Iteration
What are the components of your marketing plan? It likely describes your customers, has a unique selling proposition, lists the…
Achieve Customer Centricity Through Design Thinking With SAFe® and Jira Align
SAFe® 5.0 is all about business agility. And, whether you adhere strictly to the SAFe® framework for scaled agile development…
How Design Thinking Powers Agile Product Delivery in SAFe 5.0
If you’ve been using the Scaled Agile Framework (SAFe) for a while now, the basics are pretty clear to you.…
A “Day in the Life” of a Product Manager
Over the last 15 years, I can count 5 days that I looked at the time and thought, "man, this…