Product Management

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Product Management

Learn more about agile product management, product agility concepts like design thinking and customer centricity, and more.

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Product Management

Big Rocks in Your Product Agility Journey

You may have heard the term ‘Project to Product’ buzzing around lately. But what does this concept really mean, and…

Product Management

Building the Right Product

Project to Product Thinking Part 3 Dating back to the early 2000s the Agile movement drove tremendous advancements in process…

Product Management

Project to Product Funding

Project to Product Thinking Part 2 One of the main promises agility is supposed to deliver on is decreased costs.…

Product Management

Project Management vs Product Management: What is the Difference?

Project to Product Thinking Part 1 Before agile was at the center of the software development world, project management processes…

News & Events

Cprime and Aha! to Partner

Industry-Leading Firms Aim to Make Life Easier for Product Managers With excitement, today, Aha! and Cprime announce they are entering…

Business Analysis

When Risk Management Falls Short: Using a Business Process approach to Overcome Challenges

“Risk is like fire: If controlled, it will help you; if uncontrolled it will rise up and destroy you.” -Theodore…

Digital Marketing

Design Thinking for Marketers: Creating Your Marketing Plan

Most organizations - small or large - have a marketing plan. It outlines planned marketing efforts for a period of…

Digital Marketing

Design Thinking for Marketers: Remember Your Customers

It’s easy in marketing to talk about what we have to offer or what we do as a brand. That’s…

Digital Marketing

Design Thinking for Marketers: The Value of Iteration

What are the components of your marketing plan? It likely describes your customers, has a unique selling proposition, lists the…


Achieve Customer Centricity Through Design Thinking With SAFe® and Jira Align

SAFe® 5.0 is all about business agility. And, whether you adhere strictly to the SAFe® framework for scaled agile development…


How Design Thinking Powers Agile Product Delivery in SAFe 5.0

If you’ve been using the Scaled Agile Framework (SAFe) for a while now, the basics are pretty clear to you.…

Agile Roles

A “Day in the Life” of a Product Manager

Over the last 15 years, I can count 5 days that I looked at the time and thought, "man, this…