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Are These Challenges Hampering Your Product Design and Management?

Business Agility

Are These Challenges Hampering Your Product Design and Management?

While product design and more general product thinking are becoming the industry ideal, many organizations struggle to implement them fully and reap the benefits. In many cases, the problems they’re facing can be boiled down...

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Design Thinking for Marketers: Creating Your Marketing Plan

Business Agility

Design Thinking for Marketers: Creating Your Marketing Plan

Most organizations - small or large - have a marketing plan. It outlines planned marketing efforts for a period of time, usually for the fiscal year, and is generally a linear process. What if you...

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Design Thinking for Marketers: Remember Your Customers

Business Agility

Design Thinking for Marketers: Remember Your Customers

It’s easy in marketing to talk about what we have to offer or what we do as a brand. That’s what we do on a daily basis - view our business from that lens. To...

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Design Thinking for Marketers: The Value of Iteration

Business Agility

Design Thinking for Marketers: The Value of Iteration

What are the components of your marketing plan? It likely describes your customers, has a unique selling proposition, lists the marketing channels, promotional offers, and brand messaging. It may have more - or less -...

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Achieve Customer Centricity Through Design Thinking With SAFe® and Jira Align

Agile

Achieve Customer Centricity Through Design Thinking With SAFe® and Jira Align

SAFe® 5.0 is all about business agility. And, whether you adhere strictly to the SAFe® framework for scaled agile development or not, business agility should be a focus for your organization, too. It’s really the...

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Design Thinking Culture-Generating the Buy-In from Leadership

Agile

Design Thinking Culture-Generating the Buy-In from Leadership

Change is hard, especially in large enterprises when many departments are impacted by how an organization operates. A popular question when I talk to people about design thinking is how they can get buy-in for...

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